The Lincoln Highway
National Museum & Archives
102 Old Lincoln Way West
Galion, Ohio 44833
It appears only 14 Lincoln Highway "Print Ads" were produced.
All twelve of the
1940 "Ad Slicks" are original and came from the files
of Benton & Bowles Advertising Agency in New York City.
They are the only known copies.
The last "Print Ads"
are from the San Francisco Examiner
and ran on January 11th and December 27th in 1941.
Apparently there were no Ads placed in 1942.
While it seems
strange for such huge gaps
in frequency and placement,
searches in the San Francisco Examiner &
Los Angeles Times reveal this to be the case.
The "Trade Ads" from
Progressive Grocer and Syndicate Store Merchandiser
discribe a "Big Newspaper Campaign" every week,
PLUS a "Smashing magazine campaign to big volume shoe polish usuers"
PLUS "Big full color ads in "American Weekly" and "This Week"."
"American Weekly" and
"This Week" were both Sunday Magazine inserts in
big city papers and produced by the Hearst Corporation and United Newspapers.
However, after rather extensive searches in both no Ads have been found.
The "Print Ads"
feature the weekly "Hollywood Star" with Theme
and appeared in newspapers across the Country.
1940--Lincoln Highway Radio Show--1940
|March||SHINOLA Presents "Lincoln Highway"||*****||4 1/2 x 6 5/8||Click
|March||Greatest Campaign in the History of SHINOLA WHITE||*****||4 1/2 x 6 5/8||Click Here|
|April||SHINOLA Presents "Lincoln Highway"||Syndicate Store Manager||3 13/16 x 6 5/8||Click Here|
|April||SHINOLA Presents "Lincoln Highway"||Progressive Grocer||3 13/16 x 6 5/8||Click Here|
|May||Greatest Campaign in the History of SHINOLA WHITE||Syndicate Store Manager||3 13/16 x 6 5/8||Click Here|
|May||Greatest Campaign in the History of SHINOLA WHITE||Progressive Grocer||3 13/16 x 6 5/8||Click Here|
|June||NEW! Shinola for Children's Shoes||Syndicate Store Manager||4 1/2 x 6 5/8||Click Here|
|Aug||NOW! Greatest Display Deals Ever||Progressive Grocer||3 13/16 x 6 3/4||Click Here|
|Sept||For Fast Turnover-Easy Profits||Syndicate Store Manager||4 1/2 x 6 5/8||Click Here|
|Sept||Stock up on Shinola||Progressive Grocer||3 13/16 x 6 3/4||Click Here|
1940--Lincoln Highway Radio Show--1941
|WEEK||SHOW DATE||STARS||THEME||VIEW AD|
|1||March 16, 1940||Burgess Meridith & Jane Higby||Boy Meets Girl Romance||Click
|2||March 23, 1940||Luther Adler||Lonely Hitchhiker Finds Danger
|5||April 13, 1940||Ethel Barrymore||Mother and Son||Click Here|
|13||June 8, 1940||Walter Huston||Crippled Doctor Finds New Life||Click Here|
|17||July 6, 1940||Una Merkel||Love on America's Greatest Road||Click Here|
|23||Aug 17, 1940||Franchot Tone||Gripping Drama on Lincoln Highway||Click Here|
|27||Sept 14, 1940||Francis Farmer||Complete Play on Greatest Highway||Click Here|
|30||Oct 5, 1940||Luise Rainer||Love on America's Greatest Road||Click Here|
|33||Oct 26, 1940||Joan Bennett||Thrilling Love Story||Click Here|
|34||Nov 2, 1940||Raymond Massey||Inspiring Patriotic Drama||Click Here|
|39||Dec 7, 1940||Henry Hull||*****||Click Here|
|40||Dec 14, 1940||Henry Hull & Rosemary Lane||*****||Click Here|
|44||Jan 11, 1941||Raymond Massey||Gangster Meets Society Wife||Click Here|
|94||Dec 27, 1941||Jean Hersholt||Mr. Van||Click Here|
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Since July 31, 2002