The Lincoln Highway
National Museum & Archives
102 Old Lincoln Way West
Galion, Ohio 44833

(202) 536-5329



Lincoln Highway Radio Show

48 Stations from Coast to Coast
NBC Red Network

It appears only 14 Lincoln Highway "Print Ads" were produced.

All twelve of the 1940 "Ad Slicks" are original and came from the files
of Benton & Bowles Advertising Agency in New York City.

They are the only known copies.

The last "Print Ads" are from the San Francisco Examiner
and ran on January 11th and December 27th in 1941.

Apparently there were no Ads placed in 1942.

While it seems strange for such huge gaps
in frequency and placement,
searches in the San Francisco Examiner &
Los Angeles Times reveal this to be the case.

The "Trade Ads" from Progressive Grocer and Syndicate Store Merchandiser
discribe a "Big Newspaper Campaign" every week,
PLUS a "Smashing magazine campaign to big volume shoe polish usuers"
PLUS "Big full color ads in "American Weekly" and "This Week"."

"American Weekly" and "This Week" were both Sunday Magazine inserts in
big city papers and produced by the Hearst Corporation and United Newspapers.

However, after rather extensive searches in both no Ads have been found.

The "Print Ads" feature the weekly "Hollywood Star" with Theme
and appeared in newspapers across the Country.

Trade Ads
1940--Lincoln Highway Radio Show--1940
MONTH THEME PUBLICATION SIZE VIEW AD
March SHINOLA Presents "Lincoln Highway" ***** 4 1/2 x 6 5/8 Click Here
March Greatest Campaign in the History of SHINOLA WHITE ***** 4 1/2 x 6 5/8 Click Here
April SHINOLA Presents "Lincoln Highway" Syndicate Store Manager 3 13/16 x 6 5/8 Click Here
April SHINOLA Presents "Lincoln Highway" Progressive Grocer 3 13/16 x 6 5/8 Click Here
May Greatest Campaign in the History of SHINOLA WHITE Syndicate Store Manager 3 13/16 x 6 5/8 Click Here
May Greatest Campaign in the History of SHINOLA WHITE Progressive Grocer 3 13/16 x 6 5/8 Click Here
June NEW! Shinola for Children's Shoes Syndicate Store Manager 4 1/2 x 6 5/8 Click Here
Aug NOW! Greatest Display Deals Ever Progressive Grocer 3 13/16 x 6 3/4 Click Here
Sept For Fast Turnover-Easy Profits Syndicate Store Manager 4 1/2 x 6 5/8 Click Here
Sept Stock up on Shinola Progressive Grocer 3 13/16 x 6 3/4 Click Here

Print Ads
1940--Lincoln Highway Radio Show--1941

WEEK SHOW DATE STARS THEME VIEW AD
1 March 16, 1940 Burgess Meridith & Jane Higby Boy Meets Girl Romance Click Here
2 March 23, 1940 Luther Adler Lonely Hitchhiker Finds Danger
Click Here
5 April 13, 1940 Ethel Barrymore Mother and Son Click Here
13 June 8, 1940 Walter Huston Crippled Doctor Finds New Life Click Here
17 July 6, 1940 Una Merkel Love on America's Greatest Road Click Here
23 Aug 17, 1940 Franchot Tone Gripping Drama on Lincoln Highway Click Here
27 Sept 14, 1940 Francis Farmer Complete Play on Greatest Highway Click Here
30 Oct 5, 1940 Luise Rainer Love on America's Greatest Road Click Here
33 Oct 26, 1940 Joan Bennett Thrilling Love Story Click Here
34 Nov 2, 1940 Raymond Massey Inspiring Patriotic Drama Click Here
39 Dec 7, 1940 Henry Hull ***** Click Here
40 Dec 14, 1940 Henry Hull & Rosemary Lane ***** Click Here
44 Jan 11, 1941 Raymond Massey Gangster Meets Society Wife Click Here
94 Dec 27, 1941 Jean Hersholt Mr. Van Click Here
Any Additional Ads or Information Will be Appreciated
Please Email Below--Thanks!!


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